Latitude Festival is an annual weekend event celebrating music, dance, comedy, poetry, theatre, family activities, and more. This vibrant mix of arts and culture takes place in the picturesque outdoors of Henham Park, Suffolk, every year in mid-July.
Latitude Luxury is a dedicated VIP campsite offering premium guests access to exclusive amenities, including a bar tent, a restaurant seating over 300 guests, wellness spaces, pamper parlours, and luxury shower and toilet facilities. Accommodation options range from luxury bell tents to yurts and other glamping structures.
Festival Installations and Luxury Furniture Hire
Latitude Luxury 2023
Alexander Parnell Photography
SUSTAINABILITY AND COMFORTThe Brief
We were thrilled when a London team of event and production specialists approached us to provide high-end furniture and installations for Latitude Luxury 2023.
Our role was to tailor spaces such as bars, gardens, and restaurant areas to accommodate those who chose to pay a premium for the most comfortable festival experience. Guests included families, all-female parties, couples, and corporate teams.
The primary goal was to create a premium experience for festival-goers seeking the ultimate comfort—think boutique hotel vibes in a festival setting. The client wanted to curate a collection of stylish, practical, and purpose-built furniture that would deliver an Instagram-worthy experience, perfectly aligned with the event's trends and brand identity.
Sustainability was a top priority, so we focused on minimising waste while maintaining a high-end, luxurious aesthetic. With a mix of tent structures and open-air spaces, the furnishings needed to be not only visually appealing but also durable, easy to clean, and adaptable to the outdoor environment and high foot traffic.
Given the wide customer base, we offered a range of options to ensure each space was cohesive and tailored to the client’s vision. Collaboration with other suppliers was crucial to achieving a smooth build and breakdown process, ensuring that everything ran seamlessly and reflected the client’s goals.
We also navigated typical festival challenges, such as wet ground, limited vehicle access, uneven terrain, and tight timelines. By closely coordinating our build schedules with site-wide activities, we ensured a smooth and successful installation and de-rig.
Alexander Parnell Photography
tailored designsThe Installation
Throughout the design process, we worked closely with the client to develop tailored packages for each space, meticulously detailing every aspect—from waterproof outdoor sofa colour options to scatter cushion styles, outdoor giant games, and interactive chalkboards for kids. Practical considerations, such as seating capacity and shaded areas, were also thoroughly addressed.
Our studio teams carefully handpicked accessories, selecting items like hand-potted plants in vintage pots, soft throws, and boho lanterns with battery-operated pillar candles. Each element was chosen to align perfectly with the overall style and aesthetic vision for the space.
To enhance the outdoor areas, our workshop crew crafted reclaimed wood sofa sets that not only exuded luxury but also met the client’s requirements for high seating capacity. These pieces were designed to be waterproof, durable, and easy to maintain, ensuring they could withstand the demands of the entire weekend. We placed great emphasis on the finishing touches during manufacturing, with careful sanding and finishing to ensure that the sofas offered both exceptional comfort and a high-end appearance.
Alexander Parnell Photography
Alexander Parnell Photography
Understanding The Audience
DEMOGRAPHIC RESEARCHIt is always important to us to gather as much research into the audience and wider vision as possible when first working with a client. We engaged in multiple discussions with the client’s team and conducted in-depth research on the event, with a particular focus on Latitude Luxury, during the design process.
With previous experience in creating a boho aesthetic, it was essential for us to bring this vision to life, ensuring the best possible results for our client and a memorable experience for their guests.
We worked closely with our industry friends and creatives, H & G Creations, who provided additional installations and styling, to ensure our aesthetics were perfectly aligned and cohesive, bringing the client’s vision to fruition.
Despite the unique challenges that come with a festival setting, our team demonstrated consistency, problem-solving, and flexibility throughout both the installation and de-rig phases, ensuring a seamless execution of the project.
From the moment the guests arrived at the reception of Latitude Luxury to check in, they were greeted with an aesthetic which continued throughout. Our collection of rustic furniture and soft accessories helped to create a bohemian, back-to-nature aesthetic, that is associated with the Latitude Festival. The natural environment was emphasised through the use of reclaimed wood accents and potted botanical plants.
Inside the tent structures, we introduced a softer, more luxurious feel with vintage velvet sofas that added character without compromising on comfort. These were complemented by bohemian scatter cushions, handcrafted tables, throws, and lantern accessories, all carefully selected to enhance the overall aesthetic.
In addition to the main spaces, we also delivered our installs to the smaller experiential areas within the luxury campsite. For the children’s area, we provided bean bags, outdoor games, and interactive chalkboards. In the pamper tents, reclaimed wood trestle tables were used to maintain the consistent theme of natural elegance across the site.
The End Result
LONDON EVENT PRODUCTION SPECIALISTS
“Nikkita is a joy to work with and makes my life much easier as an event manager! She comes up with unique ideas to help make our event areas shine, and her furniture is comfortable and perfect for indoor and outdoor settings! 100% would recommend!”
For more about our Festival Services…
*All images across this page were captured by the amazing Alexander Parnell Photography and the structures are all from the incredible Boutique Marquees