LONDON PRIVATE SCHOOL INSTALLATION
Creating A Beach Paradise Installation in Chelsea
During the summer of 2023, our team was commissioned to transform the Royal Hospital Chelsea into a stunning St. Tropez-inspired beach paradise for a prestigious private school’s annual summer fete. Designed as a family-friendly event, the goal was to create an unforgettable experience for attendees of all ages.
The Brief
The school wanted a space that provided ample and comfortable seating for families while featuring visually striking entrances and themed decorative elements. The aim was to ensure a cohesive beach theme across the expansive venue while prioritising both functionality and aesthetics.
The Solution
With the theme and requirements in mind, we curated items from our inventory and developed bespoke products to align perfectly with the brief. These included a mix of seating arrangements, styled bars, photo-friendly installations, and themed decorations.
We collaborated closely with the client, presenting design concepts and mock-ups that could be tailored to suit the audience. This approach allowed for flexibility and refinement, ensuring the final setup appealed to both parents and children.
The Design Highlights
Welcoming Entrances
Guests were greeted by a rustic wooden arch adorned with bespoke signage, tropical plants, and surfboard props. This striking entryway set the tone for the beach-club-inspired experience.
Casual Picnic Zones
For relaxed family seating, we introduced low-level picnic areas under open-air structures. These spaces were furnished with upcycled tyre seats, jute cushions, and bamboo lanterns for a casual yet stylish vibe.
Vintage Beach Club Lounge
At the heart of the event, we created a boho-chic lounge under a tipi. This Instagrammable space featured cane sofas, armchairs, and rattan rugs, all enhanced with flowing linen drapes and lush greenery.
Directional Signage & Décor
Bespoke signage, embellished with seashells, life rings, fishing nets, and greenery, guided guests through the event while doubling as playful photo backdrops.
Reclaimed Wood Sofas
To complement the theme, we updated our reclaimed wood sofa sets with ivory seat covers and accessorised them with palm-leaf cushions, blending comfort with coastal charm.
Show-Stopping Photo Wall
A reclaimed wood backdrop served as the event’s main photo-op spot. Decorated with beach-themed props, it was designed to help attendees capture memories and drive engagement.
How Did We Achieve This?
Maximising a Vast Space
To ensure a seamless guest experience, we meticulously mapped out the layout to create impactful yet evenly distributed themed zones across the expansive site.
Tight Timeframe
Access to the site was granted only on the event day, so we worked efficiently alongside other vendors to meet tight deadlines and have everything ready for guest arrivals.
Limited Vehicle Access
With vehicles prohibited from driving on the grass, we planned the logistics carefully. A large, skilled team and specialised unloading equipment ensured smooth installation without damaging the grounds.
Conclusion
The result was a vibrant, family-friendly beach paradise that delighted guests and brought the St. Tropez vibe to Chelsea. By balancing creativity, precision, and collaboration, we transformed the venue into a visually captivating and memorable experience for all who attended.
